The film version of Stephen King’s It is set hit theaters this weekend, which is sure to devastate kids’ party clown demand for generations to come. Savvily capitalizing on this horrific pop culture moment, the Humboldt County Animal Shelter released a short promotional video which borrows elements from the It story and stars the shelter’s longest-residing pup, a pit bull named Diesel. You can watch that above, even! 

At the risk of spoiling the clip, Diesel stands in for Pennywise, It‘s creepy red-and-white face-painted villain. Unfortunately, here, Diesel is far more cuddly than disturbing and HCAS hopes to hammer home the point that “Pit Bulls Don’t Make Good Monsters” — the debate over whether or not the breed is inherently dangerous is an ongoing one amongst dog enthusiasts. You’re free to weigh in your thoughts on the subject waaay down this page.

Anywho, LoCO celebrates Humboldt organizations finding unique ways of getting their message out there. Paws up, HCAS.

As the video states, you can visit Diesel at the following times:

  • Mon, Wed, Fri: 10 a.m.-4 p.m.
  • Tue, Thu: 10 a.m.-7 p.m.

More information about the HCAS call 707-840-9132 or visit them on Facebook