The Humboldt Hustle

It is difficult for a regular-ass person with a regular-ass job to have a regular-ass place anywhere in the United States of America. No matter where you live you struggle to get by, and it seems that Humboldt County is no different. You have to want to be here. If you are going to struggle, it might as well be where you want to be.

Humboldt County is historically unkind to the average worker. Locals and transplants alike struggle to stay afloat, and we see businesses close their doors more often than not. It is practically mandatory for everyone to have two, sometimes three jobs just to make rent. If you are not selling your time, you pick up a skill, or make something to sell. This is not a big city but we are forced to hustle in order to be here.

Welcome to the Humboldt Hustle.

April 2023

THE HUMBOLDT HUSTLE: If You Have the Skills and the Hustle, You Can Make a Go of It With Fine Art Jewelry After the Weed Industry Collapses

THE HUMBOLDT HUSTLE: A Swimwear Business? In Humboldt County? This Brazilian Expat is Making a Go of It With Fashion-Forward Designs and a Social Conscience

March 2023

THE HUMBOLDT HUSTLE: Care for Some Mushrooms in Your Hot Chocolate? This Local Entrepreneur is Betting That You Will

February 2023

THE HUMBOLDT HUSTLE: A Full-Time Mom and Part-Time Bartender Sells Spicy Content Online To Make a Living

January 2023

THE HUMBOLDT HUSTLE: Marco Alvarez, ‘El Hombre Torcido,’ Will Break Your Heart for Tips in Two Languages

THE HUMBOLDT HUSTLE: Lynn Jones Makes Fine Art For the Masses With Her Beautiful Old Machines

December 2022

THE HUMBOLDT HUSTLE: Meet the Boxing Instructor Who Found Her Groove by Clarifying Butter for the Masses

THE HUMBOLDT HUSTLE: For a Reasonable Fee, Clyde Dalton Will Bring His Souped-Up Mobile Slaughterhouse to Your Residence and Kill Your Farm Animals For You

THE HUMBOLDT HUSTLE: Empress Gennie Makes Community and Makes a Living With the Hair Skills Passed Down From Her Ancestors

November 2022

THE HUMBOLDT HUSTLE: These Siblings Work to Play and Play to Work, and They’re Rocking Block Parties All Over the County

October 2022

THE HUMBOLDT HUSTLE: Jam is Humboldt’s Premier Social Media-Driven Underwear Designer to Celebrities and Van Lifers

THE HUMBOLDT HUSTLE: To Get Through the Lean Times, This Biologist Turned Himself Into a High-End Bladesmith

THE HUMBOLDT HUSTLE: For These Entrepreneurs, a Mobile Bar Operating Out of a Horse Trailer Has Been Both a Business and a Path From Solitude to Community

THE HUMBOLDT HUSTLE: Meet the Instagram-Powered Master Baker With the 15-Second Commute


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