OBITUARY: William Kent Hilfiker, 1931-2025
LoCO Staff / Saturday, Nov. 1 @ 6:56 a.m. / Obits
William Kent Hilfiker, a devoted husband, innovative designer, and proud veteran, passed away peacefully at home under the care of Hospice of Humboldt and many family members, at the age of 94 on October 15, 2025. Bill was born in 1931 in Eureka, the eldest son of Harold Otto Hilfiker and Louise Elizabeth Hilfiker. Along with his brother, Jack, and sister, Jill, Bill enjoyed a lively childhood rooted in the community he served his entire life.
Following his graduation from high school in Eureka, Bill proudly answered the call to service, joining the United States Air Force to serve his country during the Korean War.
Upon returning to Eureka, Bill joined his father’s business, Hilfiker Pipe Company. It was here that his natural curiosity and keen mind propelled him into the field of civil engineering. Bill was a true innovator, dedicating his career to developing inventions in the retaining wall industry. His work on the Hilfiker Wall Systems became a globally recognized achievement, ultimately making his family name synonymous with earth reinforced structures. Through his work, he helped grow the company to sell his patented inventions internationally, leaving an indelible mark on infrastructure worldwide. Bill never truly stopped working for the family business. Even after “retirement” he continued to invent new systems, create new patents, and regularly visit the office. Bill was granted over 50 patents throughout his lifetime. Under the leadership of Hilfiker’s fourth and fifth generations, the company continues to thrive — honoring Bill’s legacy and sustaining its reputation as an industry leader.
In 1955, Bill married Nancy Lee Jacobson. They raised three sons, Arthur Lee, Harold Kent, and William Brent. Bill and Nancy were passionate parents who instilled their adventurous and self-sufficient spirit in their boys. They taught them how to hunt, fish, snow and water ski, and generally navigate the world with competence and curiosity. Summer days were spent either backpacking or at the family property at Camp Grant and were full of excitement, learning, and laughter.
Bill was a lifelong contributor to his community. He served on the very first Humboldt Builders Exchange Board in 1962 and was a generous supporter of the Sequoia Park Zoo. He played a key role in improving the Bear Grotto habitat and funding the new Aviary, which was later named the Nancy Hilfiker Aviary in her honor. His civic dedication helped ensure that the zoo would continue to thrive for future generations.
Local skiers from the 1960-1980 hey days of skiing at Horse Mountain will remember Bill as omnipresent, cutting firewood in the summer, stringing tow ropes in the fall, and in the winter and early spring first helping damsels in distress get up the challenging rope tows then, masterfully skiing even the worst mashed-potato snow and breakable crust on the steepest slopes with masterful ease. The Hilfiker’s hosted numerous New Years eave parties at “Cedar Creek Cabin”, the structure that Bill and his Boy Scout Explorer Post-180 cohorts had built in the late 1940’s. The last (usually moonlit) run of the calendar year for many such party attendees was from Cedar Creek Cabin down through about 2 miles of tricky terrain to Titlow Hill Road near New Prairie, followed by a jeep ride back to the cabin. With the Scouts, Bill built the first permanent rope tow on Horse Mountain that served the formidable “Bill’s Hill.” An early member of the Horse Mountain ski patrol, and past president of the Humboldt Ski Club, Bill was a true skiing legend and mentor to both his sons and his many friends.
Beyond his professional life, Bill possessed a boundless imagination and a deep love for literature. He was a voracious reader, especially of history, always eager to explore the past through books. This passion fueled his gift for storytelling and writing. Bill was a prolific writer and a dedicated local historian. In addition to his published children’s book, Penelope Pig (based on the stories he told his young sons), he contributed numerous articles to The Humboldt Historian, the journal of the local Historical Society, preserving and sharing the rich heritage of his hometown. Family and close friends continue to enjoy his many written stories about family and company history and will cherish this documented legacy for years and generations to come. Even in the last year, Bill dedicated himself to a new creative pursuit, writing an ambitious historical novel. His determination to write and share these stories speaks volumes about his adventurous spirit and his belief in the power of imagination and history.
Bill is survived by his loving wife, Anita Hilfiker. They married in 1991 and enjoyed a life filled with travel, adventure, and entrepreneurial pursuits. Bill and Anita’s partnership thrived both personally and professionally; together they launched and managed successful business ventures that reflected their shared ambition and creativity. Their marriage was marked by teamwork, mutual respect, and a deep love that carried them through every chapter of life.
He is also survived by his devoted sons, Harold Kent Hilfiker and wife Cindy, and William Brent Hilfiker and wife Kathy; his three stepsons; thirteen grandchildren; seven great-grandchildren; and one great-great-grandchild.
Bill was preceded in death by his father, Harold in 1980; his mother, Louise in 1998; his first wife, Nancy, who passed away in 1987; and his eldest son, Arthur Lee, who left too soon in 1986. He was also preceded by his brother, Jack Hilfiker in 2009, and his sister, Jill Ecklesdafer, in 2025.
It was Bill’s wish not to have a religious ceremony or traditional funeral. In true Hilfiker fashion, family, friends, and colleagues will come together on Saturday, November 22, 2025, from 12 p.m. to 5 p.m. to celebrate his life at the company plant in Eureka — a place that meant so much to him and where his spirit of invention and adventure will be remembered.
In lieu of gifts or flowers, the family kindly requests that donations be made in Bill’s name to Humboldt Area Foundation.
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The obituary above was submitted on behalf of Bill Hilfiker’s loved ones. The Lost Coast Outpost runs obituaries of Humboldt County residents at no charge. See guidelines here.
BOOKED
Today: 2 felonies, 2 misdemeanors, 0 infractions
JUDGED
Humboldt County Superior Court Calendar: Today
CHP REPORTS
Sr299 / Downing Rd (HM office): Trfc Collision-No Inj
Us101 S / Redcrest Ofr (HM office): Traffic Hazard
993 MM199 S DN 9.90 (HM office): Trfc Collision-Minor Inj
Hookton Rd / Eel River Dr (HM office): Roadway Flooding
ELSEWHERE
RHBB: Firefighters Respond to Fully Engulfed Structure Fire East of Bridgeville
RHBB: Expect Longer Delays Monday Near Swimmer’s Delight as Crews Repair Slide Area
RHBB: County Roads Provides Update on Local Flooded Roadways
County of Humboldt Meetings: November 2025 MAJJCC Meeting
OBITUARY: Julian Rishard Lafayette, 1987-2025
LoCO Staff / Saturday, Nov. 1 @ 6:56 a.m. / Obits
Julian Rishard Lafayette, or to family and close friends he was Nuni.
Julian Lafayette was born to Ruby and Lisa Lafayette on January 7, 1987, and passed away on Aug. 22, 2025. Julian was born and raised in Eureka. He was a very talented wrestler and held a chest full of first-place medals to show it. Growing up he was very into fishing, shooting and camping. He truly loved the outdoors. No matter the situation he kept a golden sense of humor and could always make all of us laugh. He was a very kind person and anyone who spoke with him had the same experience. He will truly be missed by many.
We had many adventures, like catching loads of bait fish under Pacific Choice docks and selling them to fisherman. We would camp in our good friend Derrick’s backyard just for fun. As kids we would make functional bows and arrows and shoot them at makeshift targets. We shot pellet guns and Julian was a crack shot. Whatever Julian put his mind to, he was truly great.
He is survived by our mother, Lisa Barnes and father, Ruby Lafayette. Brothers: Jeremy, Andrew and myself, Jared Lafayette. Sisters: Mandolin and Marianna Lafayette. Nieces and nephews: Dominick and Taitlianna Lafayette, Elizabeth Tierney and Joel Woodward.
Julian’s services will be held at Freshwater Grange on Nov. 8, 2025 from 5 to 9 p.m.
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The obituary above was submitted on behalf of Julian Lafayette’s loved ones. The Lost Coast Outpost runs obituaries of Humboldt County residents at no charge. See guidelines here.
Cal Poly Humboldt Student Activist Claims University Unfairly Uses Their Controversial Restraints on Free Speech Against Pro-Palestine Groups
Dezmond Remington / Friday, Oct. 31 @ 1:01 p.m. / Activism
Toledo this morning standing in the main quad.
PREVIOUSLY
Cal Poly Humboldt unfairly targets pro-Palestine activists by weaponizing their Time, Place, and Manner (TPM) policy on free speech against them, claimed student organizer Rick Toledo at an informal press conference on CPH’s campus this morning. It was followed by a protest attended by a few dozen students supporting him.
Toledo, 33, is a grad student in CPH’s engineering and community practice program and also one of the main organizers for Humboldt’s Students for a Democratic Society chapter. He timed the conference an hour before a disciplinary meeting with CPH administrators for violating their TPM rules; Toledo was one of the planners central to the Oct. 7 pro-Palestine march on campus several weeks ago. They did not get permission from CPH to host the rally.
According to a letter sent to Toledo by the university’s Office of Student Rights & Responsibilities, Toledo is accused of disobeying a university officer and “substantial disruption” of a university-related activity and CPH’s normal operations.
He said he wasn’t scared of being expelled, but does want the charges dropped.
This isn’t the first time Toledo has chafed against the school’s TPM restrictions. In Jan. 2024, when he was an undergrad, Toledo and a crowd of student activists interrupted a university-sponsored meeting for potential donors attended by then-president Tom Jackson, chanting with a megaphone outside an art department building. Both Toledo and another protestor received deferred probations for violating the rules against amplified speech and unpermitted organizing.
Toledo leading the Oct. 7 march that got him in hot water with Cal Poly Humboldt.
Toledo’s list of grievances with the university vis-à-vis their relationship with student activists is long. He feels that the university targets pro-Palestine groups more than other activist organizations, doesn’t do a good job compromising with them, and never changes despite the opposition; and he thinks the TPM policy is too restrictive and turns public property into an overly-regulated “business”-like space, devoid of the possibility of spontaneous demonstration (and doesn’t work to protect other students anyway).
Though he admits that the protest broke the rules and may have annoyed other students with the noise or political messaging, Toledo thinks it was justified. Campus protests aren’t frequent enough to truly have a negative impact, he said, and the issues at stake are important enough to warrant a little chaos.
“Protest is meant to be disruptive, and it’s usually a response to a greater issue that’s not being addressed,” Toledo said this morning. “…The thing that makes it most impactful and powerful is if they can just show up spontaneously and do that thing, or if they can just call people in and make it happen pretty immediately.”
CPH said in a statement sent to the Outpost today that it supported student free speech, so long as it was respectful and rule-following.
Cal Poly Humboldt has a longstanding and unwavering commitment to protecting free speech and the constitutional rights of all members of our campus community. We strongly support students’ right to engage in peaceful protest, advocacy, and expression of diverse viewpoints. These rights are fundamental to the mission of higher education and to the vibrant exchange of ideas that defines our university.
Recent protests on our campus demonstrate the engagement and passion of our student body on important social issues. While all recent free speech activities on campus have been peaceful, not all policies relating to Time, Place, and Manner were observed, and the University strives to ensure those policies are upheld in order to ensure free speech is protected for all.
While we cannot comment on the specifics of any specific student conduct matter, we want to be absolutely clear about the purpose and nature of any conduct proceedings we initiate in relation to free speech activities.
No student is disciplined for exercising their First Amendment rights to protest or for the content of their speech. Our Student Conduct Code explicitly prohibits disciplinary action against students based on behavior protected by the First Amendment, and we take this obligation seriously.
As a matter of policy and in accordance with the Family Educational Rights and Privacy Act (FERPA), we do not comment on specific student conduct cases. However, broadly speaking, disciplinary action related to a Student Code of Conduct violation wouldn’t result in criminal charges unless the law is broken. Most often, disciplinary action results from a violation of University policy. Depending on the situation, conduct cases typically don’t end in suspension or expulsion.
The process of investigating a possible violation of the Student Code of Conduct policy begins with informal discussions between the Office of Student Rights & Responsibility and the student to help the student understand why a policy may have been violated and to better understand the student’s perspective of the incident in question.
The University’s process for investigating student conduct violations is a trauma-informed approach that takes into account the life experiences that may have influenced the student’s decisions. Our goal is to provide educational and well-being support and resources that a student may need to thrive at Cal Poly Humboldt, guide them in future decision-making, and ensure policies are understood and followed from that point forward.
We encourage students with concerns about these or any other topics to reach out to the Dean of Students’ office at 707-826-3504 or dos@humboldt.edu.
For extra background on Toledo, check out this profile I wrote for the Lumberjack student newspaper in 2024.
Eureka’s ‘Marina Center’ Development — a Big Political Football of the Early 2000s — Will Officially Die Tuesday Night
Hank Sims / Friday, Oct. 31 @ 12:53 p.m. / Business
Visualization of a non-Home Depot corner of the Marina Center development, which will now never be. Image: Baysinger Development.
There’s a lot on the agenda for Tuesday night’s Eureka City Council meeting — read it here — and we’ll have more about all that later.
This post is just to quickly flag up item G.2 on the evening’s consent calendar, which otherwise might escape your attention. Titled “Withdrawal of Measure N Local Coastal Program Amendment,” the item at first glance looks like any number of boring, procedural matters that come before the council.
And perhaps it is that, in this case as well. But it is also the official end, once and for all, of the controversial “Marina Center” project — a mixed-use development proposed by Rob and Cherie Arkley, to be located on Eureka’s Balloon Track and anchored by a Home Depot — that gripped Eureka politics between about 2005 and 2010.
The question of how to redevelop the old railyard, which lies, roughly, between Broadway and Waterfront Drive to the west of Old Town, goes back even earlier, to just before the turn of the century, when Eureka citizens rallied to block Walmart from buying the site and plopping one of its superstores atop it.
A few years later, the Arkleys — through their company, Security National — purchased the land instead and scuttled a public planning process that city government was trying to put together in the Walmart’s wake. A few years after that, in 2010, Security National took a proposal to rezone the property for a big-box anchored development directly to voters, which overwhelmingly approved it, despite strong opposition from environmentalists and small-is-beautiful types.
But then, for 15 years: Nothing much! For one: A couple of years after Security National purchased the property, the economy collapsed. For another: The company was required to do lots of environmental remediation on the site.
The other thing, though, was the California Coastal Commission. Since the property lies in California’s Coastal Zone, the change in zoning approved by Eureka’s voters required a sign-off from the highest authority over land use on the coast. The city of Eureka dutifully submitted a request to the commission. The commission’s staff deemed the request “incomplete,” saying that the proposed zoning changes were likely incompatible with the Coastal Act. And there it languished for more than a decade.
Nowadays, it seems, both Security National and the city are ready to throw in the towel. In the staff report on next week’s agenda item, Cristin Kenyon, the city’s development services director, tells the city council that Security National has asked the city to scrap its long-dormant application with the Coastal Commission, so that together the city and the company might move forward with something different. (Read Security National’s letter here.)
Kenyon writes:
Formal withdrawal will close out the outdated application and allow the City to focus on future planning for the site consistent with the 2040 General Plan, which envisions the Balloon Track as a high-quality, mixed-use commercial district, emphasizing retail and service commercial uses supplemented by upper-floor office and residential space.
The Balloon Track remains one of Eureka’s largest and most strategically located infill opportunity sites. Its redevelopment represents an important opportunity to advance the Coastal Act’s emphasis on concentrating development in urbanized areas while addressing historic contamination, enhancing physical and visual access to the waterfront, improving resilience to flooding, and incorporating wetland restoration and enhancement.
What might that look like, in detail? Does Security National have something new up its sleeve? Gail Rymer, the company’s spokesperson, told the Outpost this morning that it doesn’t yet have any solid plans, but it’s eager to work with the community to develop a new vision for the site, one that’s compatible with the city’s goals.
“We’re looking at this as a fresh start,” Rymer said. “What was good back in the early 2000s isn’t where we need to be today. It’s best just to make it easy for all of us, to get those measures that prevent us from doing what we need to do down there, that’s best for Eureka, out of the way.”
(UPDATE) Federal Court Orders Trump Administration to Pay SNAP Benefits During Ongoing Government Shutdown
Isabella Vanderheiden / Friday, Oct. 31 @ 11:58 a.m. / Food , Government
Photo by Franki Chamaki on Unsplash.
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A federal court has blocked the Trump administration from suspending SNAP, the federal Supplemental Nutrition Assistance Program, during the government shutdown.
In his ruling, Judge John J. McConnell of the U.S. District Court for the District of Rhode Island told the U.S. Department of Agriculture (USDA) that the program must be funded using federal contingency funds, according to reporting from the Associated Press. SNAP, known as CalFresh here in California, provides monthly food benefits to approximately one in eight Americans.
“There is no doubt and it is beyond argument that irreparable harm will begin to occur if it hasn’t already occurred in the terror it has caused some people about the availability of funding for food, for their family,” Judge McConnell said during a virtual hearing on Friday.
In a separate ruling, Judge Indira Talwani of the U.S. District Court for the District of Massachusetts ordered the Trump administration to indicate by Monday whether it would provide full or partial SNAP benefits in November, according to The New York Times.
The ruling comes days after two dozen states and the District of Columbia sued the federal government over its “unlawful refusal” to fund SNAP benefits during the ongoing government shutdown, despite possessing contingency funds to keep the federal food assistance program funded through November.
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UPDATE 2 P.M. California Attorney General Rob Bonta responds to Friday’s federal court ruling:
OAKLAND — California Attorney General Rob Bonta today released the following statement in response to decisions issued by two federal district courts — one in Massachusetts and the other in Rhode Island — holding the Trump Administration accountable for unlawfully suspending Supplemental Nutrition Assistance Program (SNAP) benefits for the month of November.
“Today, not one, but two federal district courts determined that the Trump Administration acted unlawfully when it chose to suspend SNAP benefits for the month of November. The Trump Administration knows that it has a legal duty to fund SNAP benefits, even during the current government shutdown. In fact, just last month, the USDA admitted as much in a document that it later deleted from its website,” said Attorney General Bonta. “SNAP benefits provide an essential hunger safety net to an average of 5.5 million Californians each month. Simply put, the stakes could not be higher. The Trump Administration must move expeditiously to fund November SNAP benefits.”
Earlier this week, Attorney General Bonta co-led a coalition of 23 attorneys general and three governors in filing a lawsuit against the U.S. Department of Agriculture (USDA) and its Secretary, Brooke Rollins, over the unlawful suspension of November SNAP benefits. The coalition also filed a request for a temporary restraining order, which the court considered during an in-person hearing yesterday. In that case, the U.S. District Court for the District of Massachusetts issued an order today stating that USDA’s SNAP “contingency reserve … must be deployed to fund SNAP benefits.” The court also determined that Attorney General Bonta and the coalition are “likely to succeed on their claim that [the Trump Administration’s] suspension of SNAP benefits is unlawful.”
In a related lawsuit brought by a coalition of local governments, nonprofit organizations, small businesses, and workers’ rights organizations, the U.S. District Court for the District of Rhode Island issued an order directing USDA to fund November SNAP benefits using at least the over $5 billion in contingency funds that it has available.
A copy of the U.S. District Court for the District of Massachusetts’ decision can be found here.
Smoke Up North? Green Diamond is Torching Hazardous Fuels East of Big Lagoon Today
LoCO Staff / Friday, Oct. 31 @ 11:11 a.m. / Fire
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Press release from Green Diamond Resource Company:
Weather conditions permitting, Green Diamond Resource Company plans to conduct prescribed burning for fuel hazard reduction today, October 31, 2025. Burning will be conducted approximately ½ mile east of Big Lagoon in northern Humboldt County. Burning operations are implemented in coordination with CAL FIRE and North Coast Unified Air Quality Management District. Please note that smoke may be visible in surrounding areas, including Highway 101, while prescribed burning activities are being conducted. Green Diamond staff will be onsite monitoring prescribed burning and fuels reduction operations.
Groups Spent $26 Million to Sway Voters Over Prop. 50, More Than Any Ballot Measure in State History
Jeremia Kimelman / Friday, Oct. 31 @ 7 a.m. / Sacramento
Illustration by Gabriel Hongsdusit, CalMatters.
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This story was originally published by CalMatters. Sign up for their newsletters.
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Voters in Sacramento got a mailer in recent weeks declaring that “California’s landmark election reform — under attack by Sacramento politicians.” Orinda residents have received flyers that shout “Fight back against Trump — Vote Yes.” The narrator on a video ad shared on X intones, “Two wrongs don’t make a right — Vote No.” These are among a barrage of advertisements, yard signs and billboards bombarding Californians with direction to support or oppose redrawing the state’s congressional districts four years ahead of schedule.
But none of it was paid for by the major campaigns advocating for and against Proposition 50, the ballot measure put forth by Gov. Gavin Newsom to counter Republican redistricting efforts in Texas. Instead, nonprofits, political parties and a billionaire have financed an independent effort as election day approaches Tuesday.
Groups not directly affiliated with any Prop. 50 campaign have reported spending nearly $26 million to influence voters as of October 30, more than any ballot measure in California history, according to a CalMatters analysis of secretary of state campaign finance data. The spending does not include the $118 million reportedly spent by the three major campaign committees.
Anybody can buy ads, pay canvassers, or otherwise promote their position on a California ballot measure as long as they register a state committee, disclose major funders in the ads themselves and don’t coordinate with the primary campaigns. Once they’ve spent at least $1,000, they must report their spending to the secretary of state as independent expenditures.
Independent spending for the redistricting measure is significantly more than the previous record-setting Prop. 32 in 2012, which drew $10.8 million in similar spending and would have restricted campaign contributions from labor unions if it passed.
The largest spenders outside of the major campaigns this time are billionaire Democrat Tom Steyer, who reported more than $12.8 million in expenditures and the California Republican Party, which poured more than $10.2 million into ads and messaging opposing the measure. As a result, Steyer and the state GOP have become the second- and third-largest independent ad buyers in state history. The only group to have spent more was run by former Gov. Arnold Schwarzenegger’s “California Dream Team,” which reported spending a combined $27.8 million on multiple ballot measures in 2004 and 2005.
In yet another example of how the campaign has drawn national attention, Congressional Leadership Fund, a Republican super PAC, gave $8 million to the state GOP in October, which they used to buy nearly $2.9 million worth of digital ads two weeks ago; the super PAC also gave $5 million directly to one of the major campaigns against Prop. 50 — “Stop the Sacramento Power Grab.”
Some large nonprofit organizations are spending money on Prop. 50, too. The largest expenditures come from the California Community Foundation, which reported spending $800,000 to support the proposition, although that doesn’t capture all of the money the nonprofit is putting into the election.
Miguel Santana, president and CEO, said that the foundation is additionally spending more than a million dollars to convince voters to participate in the election without telling them specifically how to vote, though efforts to increase turnout without taking a position are not reported to the secretary of state.
“California representation at the federal level matters,” Santana said. “Our power is being diluted by the gerrymandering that is taking place in other parts of the country.”
Not just Democrats and Republicans
Other political parties and groups in the state have also reported independent expenditures for Prop. 50. The left-leaning California Working Families Party reported spending more than $36,500 on digital ads and outreach to reach voters who might be less receptive to Newsom as a messenger.
“This isn’t the fight we wanted, but I think it’s important that California, the most populous state in the country, fights back,” said Jane Kim, California Director of the Working Families Party. “We really want to hit younger voters who are less party loyalists.”
The Libertarian Party of California spent more than $6,400 for postcard mailers opposing the proposition. Loren Dean, chairman of the state party, said the outreach was an opportunity to raise the party’s profile. “It is important to us to take every opportunity to remind people that the ‘two-party’ choice is a fiction built by would-be monopolists who yearn for authority over their neighbors,” Dean said. “Third-party voices matter.”
Though not a registered political party, the California Democratic Socialists of America reported spending more than $3,500 to try to persuade voters to vote yes while maintaining distance from Gov. Newsom.
“We are not doing this to support him,” said William Prince, co-chair of the organization. “We must ally with him in the struggle against fascism.”
Similarly to the Libertarian Party, the DSA also sees value in putting out campaign materials stamped with “Democratic Socialists of America.”
“When voters think about who encouraged them to vote against a permanent MAGA majority in Congress, more are going to think of [California] DSA than they would have if we sat this out,” Prince said.
Elected officials and local parties hit their districts
More than two dozen county parties, along with current and former elected officials, have reported more than $1 million in independent expenditures for and against Prop. 50.
The Sonoma County Democratic Party reported spending nearly $90,000 on postcards, phonebanking and radio ads to support the initiative, while the Yuba County Republican Party reported almost $55,000 to spread opposition signs around Northern California.
Pat Sebo, chairperson of the Sonoma County Democratic Party, said the county party spent money on its own mailers and canvassing because it wanted to move faster than its state counterpart. “We wanted to act, we had volunteers, we had them basically beating down the doors at headquarters here,” she said.
“Ballot measure campaigns usually do not distribute signs to local Republican groups,” said Johanna Lassaga, chair of the Yuba County Republican Party. She credited her group’s expenditures for raising visibility of the party’s unified position: “If you drive through the North State, you will see [our signs] everywhere.”
Along with a $5,000 contribution to the main Yes campaign, former Democratic state Sen. Steve Glazer from Orinda used his ballot measure committee to spend more than $160,000 in support of Prop. 50, because he said he could reach voters in his district in a way a statewide campaign could not.
“When you’re running a statewide campaign, you don’t always have that luxury of microtargeting,” Glazer said. “I felt that I had a good handle on the pulse of the voters in my area, where I believe I have a heightened level of credibility.”
“We decided we want to do it quicker, better, faster,” said Assemblymember Juan Alanis, Republican from Modesto, whose ballot measure committee reported spending more than $12,500 on signs to oppose Prop. 50. He said the short election cycle meant the statewide campaigns could not ensure enough signs would reach his district in time, so he decided to “make sure my area is taken care of.”
Assemblymember Maggy Krell, a Democrat who represents Sacramento, said that the most valuable way she could have spent $8,000 was to organize door-knocking in her district. “My best contribution to the campaign is my network of volunteers — people who are going door-to-door and engaging voters one conversation at a time,” she wrote in an email.
Republican Assemblymember Carl DeMaio from San Diego spent more than $430,000 from his Reform California committee, because he didn’t think the official No campaign was up to the task. He released a final ad last week that urged voters statewide to reject Prop. 50.
“I don’t trust the failed consultants of these mega-committees,” he said. “My intuition was correct. The ads were horseshit, off-message.”