Fieri file photo. | Andrew Goff

The Mayor of Flavortown is en route! Humboldt’s favorite frosty-tipped celebrity chef Guy Fieri is coming to town on Wednesday to host the Homestyle Chili Cook-Off at the Humboldt County Fair in Ferndale.

This year’s chili cook-off will benefit Big Brothers and Big Sisters of the North Coast. Local chili aficionados will compete for the big $1,000 grand championship prize as well as smaller cash prizes for reserve champion, people’s choice, spiciest chili, most unique chili and mayor’s choice. (Mayor of Flavortown or Mayor of Ferndale? We’re not sure.) All awards will be presented by Fieri himself.

Competitors must be at least 18 years old to compete and must have a sponsor partnership. “If a cook is unable to find a sponsor partnership, Big Brothers and Big Sisters of the North Coast will assist in securing a sponsor partnership,” according to the organization. The entry fee is $350. All costs associated with chili production are the responsibility of the cooks.

Check out the Facebook post below for more information.