General Manager

Lost Coast Communications, Inc

Posted: April 1, 2024

Lost Coast Communications is searching for an innovative leader to serve as General Manager and propel our company forward. With four outstanding FM radio stations and the ubiquitous online news platform Lost Coast Outpost, we hold the largest audience reach in Humboldt County. We are in the midst of a major transition of relocating radio stations and offices to Old Town Eureka. We need a self-driven individual with a focus on revenue generation to spearhead our team of talented individuals. Prior sales expertise is highly valued, alongside indispensable experience in team building, leadership, and management. We offer competitive compensation and generous performance incentives.

Job Overview:

This position is responsible for the overall operation, sales, promotions and marketing functions of the entire company, with an eye to ensuring radio station profitability and compliance with applicable FCC regulations, as well as keeping journalistic integrity of the two online new websites while maintaining profitability. The GM prepares the operational budget and monitors expenses for the whole company. Networking with the community and interacting with the public are both necessarily functions of this position. The GM is expected to regularly attend chamber of commerce gatherings and present at local business organizations.

Responsibilities and Duties:

• Oversees, coaches, inspires, and manages an energetic and independent sales staff. Hires, mentors, and retains new top performers while coaching existing sales team members. Instills a passionate and collaborative attitude in the sales team.

• Manages, supports, and leads existing content development, business, and technical managers.

• Develops and provides marketing tools and material to improve sales and marketing strategies.

• Develops and strives to achieve monthly sales goals.

• Develops, sets, and meets annual budgets.

• Leads effort to bring new business to LCCI.

• Manages all accounts and settles disputes between account executives.

• Lead weekly sales meetings and management meetings. Coach the sales team to develop solution-based campaigns for existing and potential advertisers.

• Meets with individual sales team members on a weekly or bi-weekly basis to discuss goals, collections and over all strategies to improve sales.

• Meets with admin, editorial and technical managers to discuss ongoing strategies and company goals.

• Works with the admin, editorial and technical managers to hire new team members, including reporters, DJs or operations people.

• Work with Operations Manager to address HR and administration procedures and issues, including firing, hiring, compensation and discipline.

• Works with clients directly in absence of Account Executives.

• Collects money due LCCI when traditional methods have failed.

• Networks with the community at large to bring brand awareness and new business to the company.

• Attend events or activities that fulfills EEO requirements for broadcast radio stations.

Qualifications:

• Must have a minimum of 5-10 years of progressive management or leadership experience.

• Must have a minimum of 5 in media sales, marketing or advertising.

• High School diploma or equivalent is required. Bachelor’s degree in Marketing, Business Management, Communications, or relevant discipline preferred.

• Demonstrated strong computer skills.

• Demonstrated knowledge of digital media and broadcast radio.

• Knowledge of Humboldt County and surrounding areas is preferred.

• Knowledge of creative writing and graphic design.

• Demonstrated ability to develop detailed operating budgets.

• Demonstrated ability to analyze complex challenging problems and situations leading to optimal solutions.

• Demonstrated strong analytical, and problem-solving skills

• Ability to develop the organization necessary to meet the group mission and to interface with other units within the company.

• Excellent verbal and written communication required. Must be able to articulate information in presentation format in front of internal and external customers.

• Excellent oral and written communication skills; dynamic presence and stellar presentation skills.

• Demonstrated ability to manage performance through motivation and counseling of different levels of employees.

• Experience required in selling to and maintaining relationships with key client decision makers and customer service aspects of customer relationships.

• Must possess and maintain a valid driver’s license, proof of insurance and a satisfactory driving record.

• Must be able to lift 50 lbs

• Must be able to sit for a long period of time.

  
  

Salary range: DOE $80k-$90k annually plus performance bonuses

Resume and cover letter should be sent to officelcci@gmail.com Applications will be accepted until the position is filled.

Lost Coast Communications is an equal opportunity employer and highly values diversity, equity and inclusion. We are an equal opportunity employer, and make employment decisions on the basis of merit and without regard to race, religion, creed, color, age, sex, sexual orientation, gender identity, genetic information, national origin, religion, marital status, medical condition, disability, military service, pregnancy, childbirth and related medical conditions, or any other classification protected by federal, state, or local laws or ordinances.