The Rio Dell City Council meets on Tuesday, May 18, at 6 p.m. in Rio Dell City Hall — 675 Wildwood Avenue.

Here is an excerpt of the staff report for one item on the council’s agenda:

At the meeting of May 5th, the City Council received a presentation from staff regarding the Rio Dell-Scotia Chamber of Commerce’s proposed community-oriented billboard to be located on the City’s wastewater disposal parcel adjacent to Highway 101. The proposed sign is intended to attract highway travelers and encourage visitors to exit into Rio Dell by highlighting local attractions and services.

Staff reviewed several conceptual sign designs, including themes emphasizing Rio Dell’s identity, river access, tourism, lodging, fuel, shopping, and cannabis-related businesses. Chamber representative Wally Coppini provided an update on project development, including preliminary cost estimates, funding challenges, and efforts to secure donated materials and grant funding.

Council discussion focused on balancing visual appeal with readability and ensuring the sign effectively promoted features unique to Rio Dell. Councilmembers generally supported maintaining a clean and uncluttered design while incorporating a limited number of practical traveler-oriented features.

By consensus, the Council directed staff and the Chamber to return with one revised design concept based generally on the preferred concept presented in the agenda packet, narrowed to three primary features: River Access, Fuel, and Dispensary.

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Here are some designs for this proposed billboard, as it has gone through the various stages of feedback and critique mentioned above.

Chamber of Commerce Original Proposal

City Staff’s Original Alternative Proposal

Chamber’s Council-Preferred Alternative Version 1

Chamber’s Alternative Version 2

Chamber’s Alternative Version 3

Staff Alternative 1

Staff Alternative 2

Which of these should the City Council approve?