You can trick out your ride with this official redwood-themed license plate for $50, but only if you convince 7,096 of your friends to do the same.

Way back in 2012, as the California State Parks system faced both a massive budget shortfall and a massive political scandal, the state legislature passed a big bill that, among other things, authorized the parks system to issue a custom state license plate that would celebrate the parks system and also scare up a little cash for it.

So the parks system held a design competition and all the other various bureaucratic hurdles were finally cleared, and here we are! The plate above — designed by Wyn Ericson of Napa according to the strict design guidelines laid down in the law (must include redwood) — went on sale in November of last year, to much fanfare and ballyhoo.

Only problem? No one’s buying the damn things, and the DMV won’t actually print ‘em up until they do!

The parks’ system special website for the plate — parksplate.parks.ca.gov — reports that in the four months since they’ve been on sale only 403 people have plunked down their $50 for the Parks plate. Not good enough! The law requires 7,500 pre-orders in hand before they’ll actually print the damn things.

Everyone who wants to rep redwood on their rigs and float some cash to the parks system can do it here. And, uh, maybe for the sake of the trailblazing 403 you would like to act soonish? They’re waiting on you. As the parksplate FAQ says:

When will I receive my plates?

In less than two years if sales targets are met quickly. The faster State Parks meets the 7,500 threshold, the faster motorists will get their plates. The more people you can encourage to purchase the plate the faster the process of issuing them to our motoring park supporters.

When you receive your plates depends on when we reach our goal of 7,500 applications plus an additional 10-12 months for the Department of Motor Vehicles to implement the program.

However, if we don’t receive the 7,500 applications the first year and we have to continue collecting paid applications for another year, it could add an addition year to the timeline, totaling up to three years before you would receive your plate.