The Booth, a South Korean beer company that moved into the old Lost Coast brewery in Eureka last year, will soon release a new LGBTQ IPA in honor of Pride Month.
The brand new LGBTQ smoothie IPA, among other beers, will be unveiled during the company’s beer release party on Friday.
The company outed its new beer on Facebook yesterday, announcing that 100 percent of the beer’s proceeds will be donated to LGBTQ groups.
The beer’s ingredients and distinct artwork were also published on social media yesterday, both heavily laden with Pride Month themes.
The smoothie IPA’s ingredients: Liberty hops, glacier hops, blackberries, tart cherries, quinoa and lactose, also double as an acronym for LBGTQ. And the beer can artwork is covered in rainbows and features the company’s mascot dressed in drag.
The brewing company opened shop in Eureka in January of 2017, after finding that it was cheaper to brew beer in the U.S. where microbrewing ingredients are readily available. Although the beer is sold at select locations in Eureka and other parts of California, a majority of the product is still shipped 5,400 miles across the Pacific to Seoul, South Korea, where the company is based.
The public beer unveiling party will be held on Friday at 123 West Third Street in Eureka from 3 p.m. to 11 p.m.
“The moment you (and we) have been waiting for is here!” the company wrote on Facebook. “Come celebrate with us and enjoy our new beers as well as our regular ones. Accompanied with awesome music and great company. No separate entry tickets needed. Just swing on by! Looking forward to seeing you there.”