Press release from Lost Coast Communications, the LoCO mothership:


Accomplished marketing professional Bill Prescott will be joining Lost Coast Communications as its general manager effective September 12.


Prescott brings a wealth of experience to Lost Coast, including stints as Director of Marketing for Los Bagels, and as Marketing Communications Specialist for The Sun Valley Group. He currently serves as a board member of Humboldt Made and a Commissioner on the Eureka Economic Development Commission. His expertise leading both traditional and digital campaigns together with his understanding of national, regional and local promotions will be a great benefit to the Lost Coast Communications community.

Founded in 1996 by Cliff Berkowitz and Jacqueline Debets as KHUM, “Radio without the Rules,” Lost Coast Communications has grown into a 100% local multimedia business that includes four local radio stations (KHUM, KSLG “K-Slug”, KWPT “The Point” and KLGE “94.1 the Lounge”), as well as the Lost Coast Outpost and the Wild Rivers Outpost. It now has the largest audience reach of any media enterprise on the North Coast.

Patrick Cleary, president of Lost Coast Communications: “I have known Bill for many years and am very pleased that he will be joining our team. He has great knowledge of marketing, especially in the digital world, and brings great enthusiasm and passion. I feel confident Bill will be a great fit for our company to take it to the next level.”

“I am excited to share my extensive marketing knowledge with the clients of Lost Coast Communications. Since coming to Humboldt County in 2001, I’ve been a supporter of the Lost Coast stations, and I remember when the Lost Coast Outpost first started as an upstart news website. We live in a wonderful place and I am eager to help our local businesses succeed,” adds Prescott.

More information about Lost Coast Communications is available at or email