Photo via the 2017-2022 Humboldt County Transit Development Plan.

Running a transit agency in a rural area is hard work. Just ask Greg Pratt, General Manager of the Humboldt Transit Authority. Less dense development means longer distances between fewer people, both increasing operational costs (diesel is expensive, y’all!) and limiting potential ridership revenue. Despite these challenges, Humboldt Transit Authority is plowing ahead with new solutions to boost ridership and reduce tailpipe emissions from its fleet.

Listen in to learn more.