Press release from Humboldt Made:
The Board of Directors of the beloved local non-profit, Humboldt Made, is embarking on an exciting revitalization effort to refocus on its mission of supporting entrepreneurs, small businesses, and community-building events like the Friday Night Market.
Since its founding in 2010 by the Humboldt County Economic Development Department and its transition to an independent non-profit in 2014, Humboldt Made has been instrumental in helping local businesses thrive both within and beyond Humboldt County. The organization is also celebrated for launching the popular Friday Night Market, a seasonal highlight in Old Town Eureka.
Humboldt Made Welcomes Interim Executive Director Rosa Dixon
Humboldt Made is thrilled to introduce Rosa Dixon as the new Interim Executive Director. A local entrepreneur and business leader, Rosa brings a wealth of experience and a deep commitment to fostering community-driven enterprises.
Rosa is the CEO and co-founder of Natural Decadence and Raised Gluten Free, a nationally recognized brand in the gluten-free food industry. What began as a grassroots idea right here in Humboldt has grown under her leadership into a multimillion-dollar enterprise, exemplifying her ability to blend innovation with a strong sense of community.
On stepping into her new role, Rosa shared: “I love Humboldt Made, and I have a strong desire to keep it thriving. The mission of Humboldt Made has always been near and dear to my heart, and now is the perfect time to re-engage with local businesspeople and help grow our community.”
As Interim Executive Director, Rosa is excited to build on Humboldt Made’s mission of supporting local entrepreneurs, creating opportunities for collaboration, and promoting Humboldt County’s unique businesses and products.
Meredith Maier, Humboldt Made Board Member and co-owner of Six Rivers Brewery, added:
“Coming out of COVID, there is so much opportunity for entrepreneurs in our region. Humboldt Made has always served as a springboard for people to launch their ideas, plug in with a supportive community, and network outside of Humboldt County. We are excited to bring on the next evolution of the organization.”
Upcoming Initiatives: Choose Humboldt, Small Business Saturday, and Makers Mixer
As part of its renewed focus, Humboldt Made is launching a series of initiatives to support local businesses and bring the community together during the holiday season:
Choose Humboldt Program
Support Humboldt Year-Round: Local Choices Matter
This campaign is more than just a holiday effort—it’s a year-round movement to celebrate and support all that Humboldt has to offer. Whether shopping at your local mom & pop, going local at the grocery store, dining at local restaurants, exploring staycations, or giving back through volunteer efforts, there are countless ways to embrace the Humboldt spirit.
Our goal is simple:
Inspire locals to choose Humboldt whenever possible.
Make it easy for visitors to discover and support Humboldt businesses.
Together, let’s ensure Humboldt remains the vibrant place it is all year long. Let’s keep making the Humboldt choice!
The Choose Humboldt campaign encourages residents and visitors to shop locally, dine out, and celebrate the creativity and talent of Humboldt County businesses. Highlights include:
Thanksgiving Contest: The Choose Humboldt Made Thanksgiving Table invites residents to showcase Humboldt-made products on their holiday tables. Prizes include local restaurant gift cards and Humboldt Made gift baskets.
Social Media Campaigns: Amplified by hashtags #ChooseHumboldt, #ChooseHumboldtMade, and #DineOutHumboldt, the campaign spotlights local businesses with curated stories, promotions, and contests.
Small Business Saturday
On November 30, 2024, Humboldt Made invites community members to celebrate and support local businesses with a fun social media campaign. To participate, shoppers simply need to visit their favorite local shops, snap a photo, and post it to social media with the hashtag #choosehumboldt. Each post will automatically enter participants into a raffle to win a curated Humboldt Made gift basket, filled with local products and goodies.
Humboldt Made Makers Mixer
To further strengthen connections within the local business community, Humboldt Made is hosting a Makers Mixer on December 11, 2024. This event offers a chance for Humboldt Made Makers to network, share ideas, and collaborate.
If you are a Humboldt Made Maker and want to join this exciting event, please email info@humboldtmade.com for more details.
Partners and Support
Humboldt Made is proud to collaborate with key partners, including RREDC and North Edge Financing, whose generous support is helping make these initiatives possible. Their shared commitment to Humboldt County’s economic growth underscores the importance of fostering local businesses.
Looking to the Future
Humboldt Made invites community members to join in this exciting journey of growth and renewal. The organization is seeking input, new board members, and committee participants to help shape its future.
To learn more about Humboldt Made, its upcoming campaigns, or the Makers Mixer, visit humboldtmade.com, follow on social media, or join the email list.
For additional inquiries, contact info@humboldtmade.com.