This weekend, Friday through Sunday, is shaping up as one massive fundraiser for businesses and residents affected by the Jan. 2 fire in downtown Arcata that leveled several businesses and left several more people homeless.

There is a massive and growing list of Arcata businesses that are pledging some portion of their revenues to fire recovery throughout the weekend. If you’re on Facebook, you can find a gargantuan, disorganized and ever-updating list of such businesses at this link. If you’re not on Facebook, you can check the not-so-complete or dynamic list at the Chamber of Commerce. But probably wherever you go in Arcata you’ll easily find a participating business.

[PSST! Some other Humboldt people are calling for a one-day general strike this Friday — no work, no school, no spending — in solidarity with other such calls around the nation. You will have to consult your conscience as to whether there is an exemption for this good, local cause.]

The centerpiece of the whole weekend is a huge three-day benefit concert at HumBrews, with dozens and dozens of local music acts. (Look for a poster at the bottom of this page.) Our colleagues at radio station KHUM-FM are going to be very active at this thing — DJ Toby Tullis is hosting for a couple days on one or more stages, which DJ Jordan Dobbins will be broadcasting live from the event on Saturday afternoon.

Want a preview? Check out Toby’s conversation with event organizer Brian Swizlow and Shelley Ruhl, the owner of HumBrews, at this link.

On Sunday, the city Arcata Chamber is putting on a HEROES PARADE to honor first responders. The parade will take place on and around the Arcata Plaza from noon to 1 p.m. 

Want more detail on this thing? KSLG-FM DJ Dale Cooper — another colleague! — talked with parade organizer Amy Bohner and Arcata Fire Chief Chris Emmons on the radio the other day. Here’s audio of that:

Amy Bohner and Chris Emmons on KSLG

SATURDAY SCHEDULE:

HumBrews Main Stage:

12:50-1:20: Harmonic Howl
130-2:00: Bigfoot County
210-2:40: Claire Bent & Citizen Funk
2:40-3:00: DJ Pressure
3:00-3:30: Big8
4:30-5:00: Naive Melodies
5-10-5:40: Down & Dirty
5:45-6:15: 42 Bux
6:25-6:55: The Mystery Lounge feat. Flo J Simpson, NacOne, Zig Zilla plus DJ Just One
7:05-7:35: Bump Foundation
745-8:15: RAMHTP
8:15-8:25: Humboldt Rockers
8:30-9:00: Object Heavy
9:10-9:40: Checkered Past
9:50-10:20: California Poppies
10:30-11:00: The Undercovers
11:00-11:40: DJ Just One
11:40-12:20: Rufkraft
12:20-1:00: Scribz

HumBrews Window Stage:

12:00-12:45: Soul Party/Goldylocks
1:00-1:45: Sarah Torres
2:00-2:45: Dead On
3:00-3:45: Zach Alder
4:00-4:45: Lyndsey Battle
5:00-5:45: A Banjo Makes Three
6:00-6:45: JeffKelley
7:00-7:45: Rich LaPreziosa
9:20-10:05: HotFoot

SUNDAY SCHEDULE:

HumBrews Main Stage:

1:30-2:00: The Rough Cuts
2:10-2:40: Uncredible Phin Band
2:50-3:20: Mark Sailors & Friends
3:30-4:00: Jesse Mills Band
4:10-4:40: War Möth
4:50-5:20: MSB
5:30-6:00: Soul Trip
6:10-6:40: The Mighty Dynamites
6:50-7:20: Jacki & The Jollies
7:30-8:00: Irie Rockers
8:10-8:40: Rooster McClintock

HumBrews Window Stage:

1:00-1:30: Oryan Peterson-Jones
1:30-3:00: DJ Riggs
3:00-3:45: Kray Van Kirk
4:00-4:45: Layla Dias
5:00-5:45: Moonstone Ramblers
6:00-6:45: Los Chicharrones
7:00-7:45: Free Limitless Energy