As of today, the Lost Coast Outpost is all up in your SMS. Subscribe, if you wish, to LoCO Breaking News Text Message Alerts!

Now, we’re not going to flood your inbox with the day-to-day crap we deal in around here. There are exactly three categories of story that will activate the alert: 

1). Immediate life-threatening danger (i.e. the March 2011 tsunami).

2). Other breaking-news-type items that threaten generally to disrupt the quotidian (e.g., the great Highway 101 slide).

3). Other breaking-news-type items that rate at least a 8.9 out of 10 on the ZOMGWTF? scale (cf. Garr Nielsen fired).

Sound good? Text LOCOALERTS to (707) 986-8580 to put yourself in the blast zone. For future reference, you may text STOP LOCOALERTS to the same number if, once having opted into this fantastic service, you then wish to opt out.

And if you have any other ideas for Lost Coast Communications SMS services you’d like to see, please let us know.