UPDATE, 1:10 p.m.: Ferndale just thundered back to life.

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Lights went out here at Outpost central about 20 minutes ago, and now PG&E is confirming that around 3,000 customers in Loleta, Ferndale and environs are without their juice.

No word on the cause. Right now PG&E is estimating that service will be restored at round about 3 p.m., but they often spitball it at this stage.