other day, I saw a guy wearing a T-shirt from one of our local grow
shops. Nothing unusual about that. On any given day, half the guys
you see in Garberville will be wearing an advertisement for one of
our local grow shops. I didn’t see which shop sponsored the shirt,
because I didn’t see the front of the shirt, but the message I saw on
the back left me dumbfounded. “Grow Big or Go Homeless” the black
shirt loudly proclaimed in bold white letters.
Whoever came up with that slogan knows how to sell grow supplies. “Grow Big or Go Homeless” taps into growers’ fear. Everyone fears running out of money, especially growers. Growers tend to have pretty thin resumes, and the longer they grow, the less employable they become, so this slogan taps into the sense of desperation driving the current expansion in the marijuana industry.
People don’t think well when they’re frightened. Some people don’t think well at anytime. A lot of growers use money to insulate themselves from their own idiocy. They don’t like to think too much, but they know that having a lot of money makes life easier. The more money they make, the more silly ways they find to spend it, and soon, their lives become a death-spiral of greed and consumption that destroys natural habitat here in Humboldt County, wastes resources around the world, and contributes to global warming, while they poison themselves with their own stupidity. Just having to think frightens them, and thinking about money and the future frightens them even more.
A few growers have been paying attention, and preparing for the inevitable, others are getting out while the getting is good. As the marijuana industry becomes more professional and competitive, most Humboldt growers feel trapped. They know that they’ll never make it in the legal market, and they only have a few years left of the black market. So, like any compulsive gambler, they bet it all on this year’s crop, and made it a big one. If they can do it again next year, they’ll find a way to grow even more.
People bought a shitload of soil and garden supplies this year, at least twice as much as last year, and then trucked all of that stuff back to a rash of seeping scars on our hillsides, where they worked like dogs in the hot sun, breathing dust and exhaust fumes all day, just so that they can double down on last year. Why? You can only grow so much weed, and the more weed you grow, the harder you work, and the less you make per pound. You don’t have to worry about getting caught. You’ve been caught. They’re draining the pond around you, so becoming a bigger fish won’t help. We need to evolve if we want to survive in this changing environment, and turning our backs on the world and burying ourselves in weed won’t help us one bit.
Pretty soon, everyone will have plenty of weed, and growing it will be just another shitty low-paying job. Like the rest of our shitty low-paying jobs, nobody around here will work them unless they can find an affordable place to live. In turn, even the marijuana industry will be forced to move elsewhere because they won’t be able to assemble the reliable workforce they need, here. We’re not preparing for the future, we’re digging a pit, and the deeper we dig, the longer it will take us to climb out of it.
Business owners already complain about how hard it is to find reliable help, and they complain about all of the homeless people hanging around town too, but instead of creating affordable housing that would make money, inspire people to take those shitty jobs and give them money to patronize local businesses, they’d rather grow more weed, and pay higher taxes, so that they can pay cops to chase poor people away from their phony downtown businesses. It’s ridiculous, and it’s cruel, and it’s just one facet of the ridiculous, and cruel, War on Drugs, but there it was, distilled down to a slogan you could put on a T-shirt, “Grow Big or Go Homeless.” Have we lost our minds?
Marijuana used to mellow people out, but today it has got them acting crazy. I realize that the answer to every problem we’ve faced in the past has been, “grow more marijuana,” but the future demands something else from us this time, and the sooner we realize it, the better. It speaks to the failure of our government, that it waged a War on Drugs against its own people, and it speaks to the bankruptcy of our economic system that we rely so heavily on the violence, corruption and human suffering wrought by the War on Drugs, but ultimately, how we handle this situation, here, together, as a community, will determine our fate. We have got to do better than “Grow Big or Go Homeless,” if we want to build any kind of a future here in Southern Humboldt.