We Fact-Checked the Ads About Proposition 33, California’s Rent Control Ballot Measure.

Felicia Mello / Friday, Oct. 18, 2024 @ 7:23 a.m. / Sacramento

Illustration by Adriana Heldiz, CalMatters.


Confused about Proposition 33? You’re not alone. A recent poll shows the ballot measure to give local governments more ability to limit rent increases is running neck and neck, with nearly a third of voters undecided.

Prop. 33 would repeal a state law known as the Costa Hawkins Rental Housing Act that prevents local governments from controlling rent on single-family homes, homes built after 1995 (or earlier in some cases), and when tenants move out. If it passes, local governments could create whatever measures they want to limit annual rent increases, and the state couldn’t intervene.

Tenant advocates largely support Prop. 33. Landlords are bankrolling the campaign against it. Democratic officials are split: Some side with tenants on the importance of keeping rents down on existing homes. Others are more focused on increasing overall housing supply, and want to make sure homes are profitable for developers to build and landlords to operate.

You wouldn’t necessarily know all this from the attack ads airing on TV and mailers fluttering into Californians’ mailboxes. Both sides say they stand for affordable housing, and some of the arguments have included a few head-scratching claims. We fact-checked some of those claims, so you don’t have to.

Claim: Prop. 33 would repeal more than 100 state housing laws, including affordable housing requirements and eviction protections.

Ken Rosen, a UC Berkeley business school professor, makes this claim in a No on 33 video ad. Opponents of Proposition 33 argue that it would give cities who don’t want to build housing a way to undercut new development: by mandating rents so low that developers couldn’t afford to build. They say that could make it hard to enforce recent state laws aimed at addressing the housing crisis, such as the “builder’s remedy” that relaxes zoning rules in cities whose housing plans haven’t been approved by the state.

“A city would be able to create the economic conditions to basically ignore those laws and requirements,” says Nathan Click, a spokesperson for the No on 33 campaign.

But that’s not the same as repealing those laws. And California courts have held that rent control policies are unconstitutional if they don’t allow landlords to earn “a just and reasonable return on their property” — meaning any city that tries to force landlords to charge obviously unfeasible rents, such as $1 per month, could face legal challenges.

Verdict: False.

Claim: Prop. 33 could create over 500 local rent boards

A No on 33 mailer makes this claim, pointing out that the rent boards would have the “power to regulate single-family homes, add fees to housing, and even dictate what you can charge to rent out your own home.”

There are just under 500 cities in California, and all of them could theoretically create rent boards to regulate local rents, whether or not Prop. 33 passes. Under Prop. 33, those boards would be able to cap rent increases on single-family homes, potentially affecting income for both corporate and mom-and-pop landlords. Rent boards can charge landlords fees to cover their operating costs — in San Francisco, for example, it’s $59 per unit — but current law already allows them to do that and would not change under Prop. 33.

Verdict: Mostly true.

Claim: ‘Rent control is an American tradition for over 100 years.’

This, from a Yes on 33 video featuring actor Blair Underwood, is pretty accurate. “Fair rent” committees sprang up in dozens of United States cities in the early 1920s, and rent control became widespread during World War II, helping drive an increase in homeownership. However, more than 30 states have since passed laws banning local rent control. In the states that do allow some form of rent regulation — including California and New York — more than 200 local governments have passed measures limiting how much landlords can charge, according to the National Apartment Association.

Verdict: Mostly true.

Claim: Prop. 33 would repeal the strongest rent control law in the nation

No on 33 campaign ads make this claim, saying the proposition would erase California’s “progress on housing” by getting rid of a law signed by Gov. Gavin Newsom. Newsom signed a law in 2019 that caps rent increases in California at 5% plus the rate of inflation, or a maximum of 10%. (The No campaign, staffed by the governor’s longtime advisor, Click, lists Newsom as an endorser.)

Prop. 33 doesn’t repeal this law, which is set to expire in 2030. It would, however, add this sentence to state law: “The state may not limit the right of any city, county, or city and county to maintain, enact, or expand residential rent control.”

Proponents say cities need this flexibility to keep annual rent increases below 10%, a rate they say still puts a big burden on tenants. Opponents argue that cities could also use this freedom to allow rents to soar higher than the state cap. But legal experts disagree about whether Prop. 33 might actually allow that: Deepika Sharma, housing clinic director at the University of Southern California’s Gould School of Law, said the rent cap “is not preempted by overturning Costa Hawkins,” while UC Davis law professor Chris Elmendorf said the proposition could create “a lot of legal murk about how conflicts would be resolved.”

Verdict: Mostly false.

Claim: ‘Stanford and UC experts agree Prop.33 will make the housing crisis worse’

This claim comes from a No on 33 audio ad. The chair of UC Berkeley’s Fisher Center for Real Estate and Urban Economics, Ken Rosen, appears in a No on 33 ad and has argued that Costa Hawkins needs to be preserved or construction will slow and landlords will pull rental units off the market. This echoes the view of many economists at California’s elite universities and elsewhere that rent control reduces rental supply, a view that’s backed by some empirical studies.

But other economics and policy researchers — particularly those who believe in a stronger role for government in solving social problems — see rent control as part of the solution to housing insecurity.

“Rent regulations support those who need it most, including those who are not being adequately and safely served by the current set of regulations that provide landlords substantial market power in the housing market,” wrote 32 economists from universities including UC Santa Barbara last year, urging the Biden administration to regulate rents in buildings with federally backed mortgages.

Verdict: Somewhat misleading.

Claim: ‘Prop. 33 (eliminates) existing protections for seniors and veterans’

This claim from a No on 33 video ad is not true. Prop. 33 doesn’t contain any language about seniors and veterans, and the law it would repeal, Costa Hawkins, doesn’t either.

Verdict: False.

Claim: Homelessness in California is up nearly 40% since 2019

This Yes on 33 video ad overstates the crisis. There are nearly 186,000 homeless Californians, according to a CalMatters analysis of the latest federally mandated census, up from about 151,000 in 2019. That’s an increase of about 23%.

Verdict: False.

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CalMatters.org is a nonprofit, nonpartisan media venture explaining California policies and politics.


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OBITUARY: Mary Christine Rosebrook (Murphy), 1940-2024

LoCO Staff / Friday, Oct. 18, 2024 @ 6:56 a.m. / Obits

Surrounded by her family, Mary Rosebrook passed away peacefully on October 2, 2024, at her home in Arcata.

Born to John and Bridie Murphy in Chicago on Jan. 7, 1940, she was the first daughter and third born in a family that would eventually total eight children. Moving from the midwest to Lakeview, Oregon brought the Murphy clan closer to family. From age seven, Mary spent her childhood surrounded by her seven siblings; Bart, Pat, Tom, Joan, John, Richard and Una. Upon graduating from Lakeview High School in 1958, she received the Daly Fund Award, an academic scholarship for excellence. Furthering her studies at Oregon State University as an English major, she joined the Alpha Gamma Delta sorority and was an active member of the Thespian Club.

Home for a summer break and working at the Circle J.M. Drive-In led to a meeting with Donald Rosebrook. Falling in love, they were married on November 28, 1959. Mary and Don went on to have four children and as Don worked for Safeway in Southern Oregon, they moved quite a few times. They spent several years in the Roseburg area, where Mary was a special education classroom aide. She was a wonderful vocalist and guitar player and as a member of a group known as the Happy Sounds, she shared that love of music with the community. She also was a master at solving puzzles, playing them daily. Her love of reading added to her amazing knowledge of vocabulary and continued to bring her joy later in life. 

Eventually, a move to California brought the family to Arcata in the 1970s, where they worked to establish a grocery store in the Westwood area. Mary was instrumental in the upbringing of her grandchildren who have many fond memories. Her love of the outdoors led the grandchildren on fishing adventures, harvesting potatoes, planting flowers, growing gardens, and looking for the elusive four-leaf clovers. A visit to Gobby’s house, a nickname given by her oldest grandson Shane, was filled with discovering treasures for arts and crafts, learning to knit and crochet, sewing blankets from old jeans, baking mini apple pies, making jam, and of course word puzzles. Her love of music continued and she would often hum a modern song to the kids until they guessed the title of her new favorite song. Her patience and ability to make each grandchild feel seen, heard, and special is without measure.  

The family would like to make a special thank you to Joan and Tim, Megan and Janette for their support while Mary was in the hospital and when she came home.

She was preceded in death by her husband, Don Rosebrook, her daughter Shelly Goodrich, her sister Una Swanson, brother-in-law Bill, and her parents John and Bridie Murphy.

Mary leaves behind her children; Debra Rosebrook (Doug Davis), Don Rosebrook, and Susan Reeser (Bryan), and multiple grandchildren; Shane, Casey, and Cole Goodrich, Mae Mazza (Levi), Grace Rosebrook, and Brook and Jake Reeser. Her surviving siblings include; Bart Murphy, Pat (Sharon) Murphy, Tom Murphy, Joan (Tim) Pruhliere, John (Wanda) Murphy, and Richard (Kim) Murphy. Additionally, she leaves behind many wonderful nieces and nephews. 

Services will be held at St Mary’s Church, on October 26, at 11 a.m. A graveside service will be held at Greenwood Cemetery in Arcata.

Donations can be made in place of flowers to the Bernard Daly Educational Fund, P.O. Box 328, Lakeview, OR 97630, or the Friends of Life Animal Rescue, P.O. Box 962, Eureka, CA 95502

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The obituary above was submitted on behalf of Mary Rosebrook’s loved onesThe Lost Coast Outpost runs obituaries of Humboldt County residents at no charge. See guidelines here. Email news@lostcoastoutpost.com.



Cal Poly Humboldt Breaks Ground on $100 Million Engineering Building

Dezmond Remington / Thursday, Oct. 17, 2024 @ 4:16 p.m. / Cal Poly Humboldt

Cal Poly administrators throw the ceremonial first shovels. By Dezmond Remington.

Cal Poly Humboldt officials held a groundbreaking ceremony today for the campus’ brand new Engineering and Technology Building. 

Three stories high and 76,000 square feet, the mass-timber behemoth will cost $100 million to build. Funds come from the $458 million grant the university got in 2021 to become a polytechnic. It will open in summer of 2026 and is being built by the nationwide Swinerton construction company. 

The building, located where the Campus Events Field once lay, will house classrooms for the engineering and computer science departments, as well as 15 different labs, a wood shop and a machine shop. It’s the first major teaching space construction on campus since 2008. 

“You could be building a part for a robot one day,” said Associate Vice President Michael Fisher, “and a frame for a clay model another day.”

Speakers at the event made it clear that it was a project that had taken thousands of hours of collaboration to come to completion. Provost Jenn Capps said she had done 150-200 presentations a year on the building. 

“This building is symbolic not only of the transformation of Humboldt State University into Cal Poly Humboldt,” interim president Michael Spagna said, “but also of the transformation of the entire region.”

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Security National Gave Eureka City Council Candidate Kenny Carswell a Bridge Loan to Buy His House in the Second Ward

Isabella Vanderheiden / Thursday, Oct. 17, 2024 @ 4:04 p.m. / Elections

Eureka’s Ward 2 (left) is currently represented by Kati Moulton. Kenny Carswell (right) aims to unseat her. | Images via City of Eureka/Carswell.

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Campaign finance disclosure forms recently reviewed by the Outpost reveal that Eureka City Council candidate Kenny Carswell obtained a loan from his employer, real estate servicing firm Security National Properties Holding Company, to buy his house in Ward 2.

According to a Statement of Economic Interests (Form 700) on file with the City of Eureka, Security National issued Carswell a short-term loan at a five percent interest rate. The form does not specify how much the loan was for, only that it was “over $100,000.”

Screenshot of the “loans received” section of Form 700.


If that interest rate seems low, that’s because it is. While rates vary from lender to lender, short-term (15-year) loans typically have lower interest rates and higher monthly payments compared to long-term (30-year) loans, according to the Consumer Financial Protection Bureau. When Carswell closed escrow on his house at the end of July, the average 30-year fixed mortgage rate was 6.85 percent.

Reached for comment, Carswell confirmed that the loan was for a 12-month term, though he did not specify how much the loan was for.

“I am grateful to have an employer who supports its employees,” Carswell wrote in an emailed response to the Outpost’s inquiry. “This is a short-term secured loan to bridge the time between purchasing my current residence and selling my previous home. I am also grateful to have built a solid financial record to support this loan.”

Carswell’s critics have expressed concern over his close ties to his employer, Security National Founder and President Rob Arkley, and whether that relationship would influence his decision-making if elected to the city council.

Security National has dumped upwards of $1.5 million into the “Yes on F” campaign, a ballot measure that, if approved, would block the City of Eureka’s plans to convert downtown parking lots into low- and moderate-income apartments. 

In a sit-down interview with the Outpost earlier this week, Carswell expressed his support for Measure F but said he has had nothing to do with the “Yes on F” campaign. He also disputed the assertion that he would use a position on the city council to further Security National’s interests. 

“[I]t would be a conflict of interest for me to do so,” Carswell said. “Anything that’s going to be voted on that has anything to do with SN I would have to recuse myself from and would do so willingly. … That’s my employer. I definitely have learned a skillset working there that will help me in this role and dealing with problem-solving, but I don’t feel any obligation beyond that.”

To read more on Measure F, including the official arguments for and against as well as the Eureka city attorney’s impartial analysis, click here. Keep scrolling for previous reporting on Carswell’s campaign.

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(PHOTOS) Humboldt Bay Trail South Completion Delayed Until May, But This Thing Is Looking Badass

Ryan Burns / Thursday, Oct. 17, 2024 @ 3:33 p.m. / Trails

Humboldt Bay Trail South will cross a newly reinforced Eureka Slough railroad bridge just east of Target. | All photos via County of Humboldt.

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Sorry, cyclists, joggers and other human-powered trail fans, but we’ll have to wait a few more months before we can traverse the Humboldt Bay Trail all the way from Eureka to Arcata (or vice-versa).

Even with this nice, dry fall weather we’ve been enjoying, construction of the trail’s southern portion — between the Bracut Industrial Park and the parking lot behind Target — won’t be finished as scheduled before Halloween, which is the hard cutoff date for ground-disturbing work in the county’s environmental permits. 

Reached by phone earlier today, Humboldt County’s deputy director of environmental sciences and preeminent trail guy Hank Seemann said the contractor, Arcata-based McCullough Construction, has been working steadily since spring, but a number of contributing factors led to the delay.

“It’s a sensitive area next to the bay,” Seemann said. “It’s a very constrained corridor and construction area, so access and logistics are tricky. And then there’s just a lot of substantial work, including three new bridges.”

A new concrete bridge along the eastern edge of the Brainard Mill site.

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Those bridges — including a brand new concrete bridge by the Brainard Mill site (above) — required cranes and pile-driving equipment to install piles deep in the ground under the bay. Plus, Seemann said, two of the three bridges are within the runway safety area for the Murray Field Airport, so construction work required coordination with the Federal Aviation Administration (FAA).

All steps in the project needed to be taken in a specific order, Seemann said, “like you need to put the piles in before you can bring the bridge decks in, and the bridge decks were manufactured out of the area and then trucked in and placed for the crane. And so all the sequencing had to be really choreographed, and any little bump in the schedule has a trickle effect.”

The new target completion date is May of next year, by which time the country will have a whole new president and some of us may be desperate for deep lung-fulls of fresh, clean air and unimpeded views at the distant horizon — but I digress. The good news is that this trail is shaping up to be one primo commuting route/leisurely weekend joy ride.

At the Brainard Mill site, the route will depart from the edge of Hwy. 101 and skirt around the back side of the yard, tracing the re-enforced edge of Arcata Bay. See below:

A construction crew works on the Bay Trail South as it skirts the perimeter of the Brainard Mill site.

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Look closely at the map below and you can see the uncompleted trail section (in red) popping out and away from the highway to run along the perimeter of the mill yard: 

The piles have now been placed and the bridge decks are installed, but work continues on widening and raising the railroad prism on multiple stretches along the bay.

This work is part of the county’s sea-level-rise adaptation plan. If you were around these parts in 2005 you likely remember the New Year’s storm surge/King Tide double whammy that caused the bay water to rise some ten and a half feet, sending it spilling across Hwy. 101 on the Arcata-Eureka safety corridor.

Yikes! Humboldt Bay overflows its banks in the New Year’s storm of 2005.

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Similar (if slightly less extreme) surges caused a lot of erosion along the edge of the bay, eating away the soil along and underneath the railroad:

The above photos show how conditions looked pre-construction.

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The newly raised and widened prism will prevent a surge the size of 2005’s from overtopping the bay’s perimeter, which, in turn, will protect Hwy. 101 and the adjacent land. Such protection will become increasingly necessary given the fact that the land surrounding Humboldt Bay is experiencing the most rapid sea-level rise on the West Coast.

Good deal, this new level of protection, though Seemann said this is where the construction crew hit another snag. The bay mud soils adjacent to the railroad were softer than expected, so engineers had to adjust the design to create a more stable foundation. 

That redesign had the construction contractors do excavation work along a one-mile stretch and place “modest-size” rocks with a plastic fabric over it, then base rock atop that followed by a layer of soil, all of which was then compacted.

A skid and a grader work on a section of trail along Hwy. 101.

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“That design adjustment is going to make for a much more durable and stable trail foundation,” Seemann said, adding that the project has stayed on budget. “It’s just we came up a little short on the calendar.”

Meanwhile, the county is conducting a study to analyze the feasibility of restoring salt marsh along this stretch of bay shore as another line of defense against rising seas. “We’ll know more about the feasibility of that probably in about a year and a half,” Seemann said.

A word of caution in case any of you are tempted to head out on the trail before it’s finished: Don’t. Seemann warned that the Bay Trail South remains an active construction zone. The bridges still need railings and grading needs to be completed to bring the trail surface up to the right elevation. “So they’re not safe for the public to use,” he said.

There may yet be time in the coming weeks for workers to pave some sections of the new trail, making them usable before the end of the year, but that will be based on suitable weather conditions, the supply chain and other variables.

“We’re going to do as much as we can … and then be ready to resume as soon as we can in the spring,” Seemann said.

The total cost of this section of the Bay Trail, including 4.25 miles of new bike path, removal of numerous eucalyptus trees, regional wetland mitigation and the three new bridges, comes to around $20 million. 

Funding for construction is provided by the California Transportation Commission’s Active Transportation ProgramCalifornia State Coastal Conservancy and Caltrans District 1.



(IMPORTANT UPDATE) ARTISTS! Rio Dell Will Soon Have a Cool New Trail Along the Eel River, and it Won’t Be Complete Until Your Art Permanently Graces This Trailside Art Wall!

LoCO Staff / Thursday, Oct. 17, 2024 @ 11:55 a.m. / Art

UPDATE, OCT. 18 1:15 p.m.: In response to some flipping out from certain sectors of the artistic community, the Redwood Community Action Agency wishes to emphasize that entries do not require a completed work of art as a project proposal.

Rather, entrants may describe the art they propose and submit that description along with samples of previous work.

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From the City of Rio Dell:

City of Rio Dell — Eel River Trail Community Art Wall

Call for Artists and Application

DUE: OCTOBER 28, 2024

Project description:

The City of Rio Dell, with Caltrans’ Clean California Local Grant Program funding, is developing the City’s first dedicated multiple-use trail. Caltrans established the Clean California program to beautify and clean up local streets, roads, parks, pathways, transit centers, and other public spaces. The trail will connect Davis and Edwards Streets along the Eel River (in 2025). It will include trailheads, parking, signage, and a community art installation (see below image).

Conceptual design of the future art wall. This Call for Art will fill center space. Side panels will be filled with future student tile art (placeholder images shown below).

Information about the project location & art project:

The community art installation element involves commissioning original art for a designated space located at the future Edwards Street trailhead. The art space is 4’8”x 5’8” and will be accompanied by Eagle Prairie Elementary students’ tile artwork (left and right white spaces). The selected artist will incorporate project themes into their artwork (see Application Question #12 for specific guidance on themes).

The artwork will be scanned, re-printed on a substrate (TBD), and scaled to fit the space. The original artwork will become property of the City of Rio Dell and displayed at City Hall or other location. Artists are free to use any material or combination of materials to express their work. This could include (but is not limited to) paint, textiles, digital art, mixed media, or photography. The artist will be paid $2,000 for their original work which includes one high resolution scan (with future use TBD). There is the potential to work with local students in the development of their accompanying art tiles (sampled designs below in left and right open spaces. Compensation will be discussed if so).

Conceptual design of the future art wall.

This Call for Art will fill center space. Side panels will be filled with future student tile art (placeholder images shown below).

How to apply:

Interested artists can fill out the attached application and submit it by email to (along with examples of work and their proposed design) by October 28, 2024. Please see application for complete timeline. [ED. NOTE: Please see the Important Update at the top of this post for clarification, especially if you are the type of artist who believes that they were not given enough time for this project.]

Project timeline and selection process:

The applications will be reviewed by a small panel and three artists will be selected. Final selection will be a competitive vote process decided by Rio Dell residents. Preference will be given to designs with themes appropriate to the trail project (see application for specific guidance on themes). Other selection criteria will be at the discretion of the community review panel.

Timeline for selection:

  • October 9 – Call for artists and project information released.
  • October 28 – Artist proposals due.
  • October 28 – Panel reviewers select top 3 proposals via rubric. Selected artists are asked to present 30% conceptual design sketches by 11/6.
  • November 6-13 – Three artist design sketches are put out to the Rio Dell community for a competitive voting process. Final artist is selected Nov. 13.
  • November 13 - Artists are notified of the panel’s decision. Selected artists are contracted for work, the other two artists are thanked with $75 award. Selected artist proposes a draft review schedule leading up to final design (two design drafts).
  • December 11 – Artwork is completed, artist is paid.
  • December 13 - Artwork is scanned and reproduced at scale for future trailhead art space.

The selected artist must execute and agree to comply with the terms of an Artist Agreement prior to, and as a condition of, developing any artwork.

Artist compensation and expectations:

Artists will provide their own high-quality paint, materials, and painting tools at their own expense.

The artist will be paid $2,000 for their artwork (includes one scanned reproduction, with future use TBD). Artists must submit a W9 form and an invoice to receive payment, and payment will take 3-4 weeks on average but could take up to 6 weeks. Submitting a W9 in advance and submitting an invoice quickly upon completion will greatly expedite payment.

City of Rio Dell Eel River Trail Community Art Installation Application

Please fill this out as completely as possible and submit by email to Abixler@rcaa.org by Monday October 28, 2024 by 5 pm

  1. Legal Name:
  2. Alternate name/ artist moniker (if used):
  3. Email:
  4. Phone:
  5. Address:
  6. Instagram/ Social Media link(s):
  7. Website:
  8. Artist bio – If selected, this bio will be used in the press and elsewhere to promote this project. Please limit your answer to one paragraph of 100-200 words:
  9. Artist experience – What is your experience in creating pieces of public art? Please limit your answer to one paragraph of 100-200 words 200 words:
  10. Artist vision – What is your vision for the artwork you are proposing? What materials/ paints will you use? Please limit your answer to one paragraph of 100-200 words:
  11. Artwork samples – Please attach 2-4 images of artwork you have completed. If possible, at least one of the images should be a large-scale piece of art, public art preferred.

These images will be used to review applications.12. Proposed design – Please fully describe what you propose to create for the trailhead art space, including how your design will capture the project’s themes. You can briefly detail several alternatives (such as featuring people abstractly or not etc.) as desired.

Please limit your response to 400 words.

Themes to convey include:

  • Importance of a clean and healthy river environment (litter free)
  • Connection to place (iconic Scotia Bluffs and Eel River bar)
  • Respect, stewardship and love for the local riverine environment and wildlife

Convey an overall positive message.

Please email abixler@rcaa.org with any questions regarding themes.

Thank you very much for your interest!



Meet Jack and Wil, Candidates for the Humboldt Bay Harbor District Board of Commissioners Division 5 Seat

Ryan Burns / Thursday, Oct. 17, 2024 @ 7:31 a.m. / Elections , Government

Jack Norton (left) and Wilfred “Wil” Franklin. | Photos by Ryan Burns.

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Big things are happening in and around the Port of Humboldt Bay. First and foremost, in terms of pure scale, we have the federal government’s multi-hundred-million-dollar plans to develop floating wind energy 20 miles off our coast, which would involve transforming our port into a 21st century heavy-lift marine terminal.

On top of that there’s Nordic Aquafarms’ $650 million fish farm approved for construction on the Samoa Peninsula, plus ongoing trail development and a wide variety of established industries such as fishing, oyster farming, seaweed farming, recreation and more.

It’s a pivotal time for the Humboldt Bay Harbor, Recreation and Conservation District, which has permit jurisdiction over the bay’s harbors, ports and surrounding lands. 

And yet with three seats on that agency’s board of commissioners up for re-election this November, only one has multiple candidates: Division 5, which extends from McKinleyville north to the county line and east to Willow Creek, the Hoopa Valley and surrounding areas. (Division 1 incumbent Aaron Newman and Division 2 incumbent Greg Dale are both running unopposed.)

With the retirement of longtime Division 5 Commissioner Patrick Higgins — who told the Outpost that he plans to further commit to his environmental stewardship work on the Eel River — this seat is wide open.

Enter Jack Norton and Wilfred “Wil” Franklin. 

Both residents of McKinleyville, Norton is a former high school and college athlete who spent the weekends and summers of his youth hunting and fishing with family in and around the Hoopa Valley Reservation. He works for the Blue Lake Rancheria.

Franklin, a former professor of biology and plant science, is now director of the North Coast Small Business Development Center. In 2012 he founded Trinity River Vineyards, working as the winemaker and viticulturist before selling the business a decade later.

The Outpost recently sat down with each of them to talk about their respective backgrounds, the opinions on how best to approach offshore wind development and their visions for the future of Humboldt Bay. You can read about those conversations below.

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Jack Norton’s name will be familiar to many locals, especially those living along the Klamath River. Jack Norton Elementary School, in the remote community of Johnsons on the Yurok Reservation, is named after his paternal grandfather, who was the first member of the Hoopa Valley Tribe to earn a college degree.

The third in a line of four Jack Nortons (including his adult son), he, too, is a member of the Hoopa Valley Tribe. Norton is descended from members of the Hupa, Yurok, Karuk and Cherokee tribes, and since 2002 he’s been employed by the Blue Lake Rancheria, where he currently serves as controller for the casino. [DISCLOSURE: The Blue Lake Rancheria is a minority owner of the Outpost’s parent company, Lost Coast Communications, Inc.] 

Norton said he commutes to work with his wife, who is also a financial controller for the Rancheria, though she works on the tribal government side of its operations. 

He was born and raised in Eureka, attending Grant Elementary, Winship Junior High and Eureka High School, but much of his family lived in Hoopa, where he’d often go on hunting and fishing trips with his brothers and grandfather, who “would tell us all kinds of stories,” Norton said. “It was really neat.”

But his real passion growing up was athletics.

“I was a jock,” Norton said with a smile, and as we sat at a table Ramone’s Bakery and Cafe in Old Town Eureka, he spent the next few minutes recalling some of his exploits as both a football player and a wrestler. He was good, especially at wrestling, which earned him a trip on a three-week cultural exchange program to Japan the summer before his senior year. At one point he was ranked second in the state for his weight class, though he disappointed at the year-end tournament, failing to place.

“I kind of choked, I guess,” he said. 

Still, he was good enough to earn a scholarship to San Jose State University, though initially he didn’t stick around for long. Why? He cites a brief conversation with “probably the worst [career] counselor to ever run into.”

“His advice was, ‘Quit school, go get a job for two years, figure out what you want to do, and then consider coming back,’” Norton recalled. “I quit that day.”

He came back to Humboldt and enrolled at College of the Redwoods, joining both the football and wrestling teams. He placed fifth on the Junior College All-American Team for wrestling and eventually returned to San Jose State, where placed ninth in the nation before blowing out his knee. (He tore his anterior cruciate ligament while “hot-dogging” in practice by jumping over three guys.)

Norton graduated in 1988 with a bachelor’s in business administration, minoring in economics, and worked a few different jobs before getting recruited by the Hoopa Valley Tribe to be assistant general manager of their economic development corporation.

“I thought, ‘Yeah, I can do that!’” Norton recalled. His tenure there quickly became contentious.

“I narced out the boss,” Norton recalled. “I caught him doing some fraudulent things.”

The fraud involved bonus checks based on inflated figures (gross receipts rather than net profits), and while the tribe took Norton to court over the matter, he prevailed. He also tried to implement more internal fiscal controls for the tribe’s bingo operations, which rubbed some people the wrong way, and eventually, following some reorganization and the election of new tribal council members, Norton was let go.

He decided to view it as an opportunity and enrolled in Humboldt State University, where he earned his master’s degree in business administration. After graduation, he got rehired by the Hoopa Valley Tribe as a grant writer.

“I was a decent little grant writer,” he said, noting that he brought in $1.5 million for a couple of years. He was later promoted to executive director of the tribe’s Office of Research & Development, and in 1994 he was elected to the board of the Klamath-Trinity Joint Unified School District.

After being recruited to work at the Blue Lake Casino and Hotel, Norton served several years at the human resources manager and health plan director before becoming controller in 2018.

Asked what motivated him to run for the Harbor District’s board of commissioners, Norton said it was the economic opportunities presented by offshore wind development. He mentioned the so-called “brain drain” that sees young people grow up and move away due to a lack of good career opportunities — a trend followed by his own son, who works in chemical engineering for a suburb of San Jose.

“On a personal level, it would be nice to have be able to have a position where my son could come back home and apply chemical engineering and make his livelihood here,” Norton said.

As for the macro level, he cited the recent economic downturn with the decline of the cannabis industry. 

“And I think the entire county and all businesses in every sector are feeling that,” he said. “So I think that renewable energy, I’m all for it, yeah. One hundred percent.”

The key, he said, is doing it “the right way.”  Norton attended the offshore wind energy summit convened by the Yurok Tribe earlier this year and said he relates to their concerns. 

“I did meet with them, and they’ve endorsed me for the position,” he said.

I expressed surprise at this, considering the Yurok Tribe’s formal opposition to floating offshore wind energy development on the North Coast. 

Norton said he thinks he sees eye-to-eye with the tribe on the issue. “I re-read some of the stuff they published about the offshore summit, and [Tribal Vice Chairman] Frankie Myers himself … his things was, ‘So long as it’s done right,’” Norton said. (A spokesperson for the tribe confirmed their endorsement of Norton.)

He supports the Harbor District’s 2013 acquisition of the Redwood Marine Terminal II property (former site of the Evergreen Pulp Mill), noting the subsequent EPA-led cleanup of the toxic site, and he believes that the Nordic Aquafarms project is a positive thing.

“We often don’t know where the fish we buy in grocery stores comes from,” Norton said, whereas he noted that this land-based fish farm will be certified safe. 

Speaking more generally, Norton said he would bring a Native perspective to the Harbor District by incorporating “generational thinking” and the concept of world renewal. That includes renewing the local fishery while also working on green port development through public-private-tribal partnerships.

He’s interested in exploring the potential of local “green hydrogen” development, citing the potential to use the fuel in tugboats and other heavy-load transportation vehicles.

“Technology advances in recent years have increased the efficiency dramatically in hydrogen production as well as the safety in the distribution  systems,” he told the Outpost in a follow-up email.

Norton also sees opportunity in federal programs such as New Market Tax Credits, which support remediation and redevelopment of brownfields and blighted industrial property, and the Inflation Reduction Act, “which has made the offshore wind project possible” while incentivizing investment in disadvantaged areas, he said. 

Asked why people should vote for him rather than his opponent, Norton cited his generational thinking, Native perspective and “strong business analytical background … looking at financial statements and seeing where things are working well or not working very well, efficiency-wise.”

Norton remains an athlete (his campaign website notes that he enjoys fishing, hunting, biking and exercise), and he’s excited by the trail development going on around the bay. 

“I’d much rather ride a bike and jog or do something on horseback than ride a little train, you know?” he said. But he had an idea to improve the trails: “Maybe they’ll put some exercise things out every so often, right? I really like those, where you jog for 400 yards or whatever and you go do some sit-ups, some push-ups, other exercise things.”

He smiles again. “I still like to exercise and retain my health. … I think part of world renewal begins with yourself. You gotta be mentally fit, know who you are [and] what do you want to do, and be physically fit as well.”

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We may be in the midst of the most polarized election season in modern American history, but you won’t find any acrimony in this race. In fact, Franklin said he seems agrees with his opponent on most major issues facing the district and would probably even vote for Norton if he wasn’t running for the position himself.

“I think the Fifth District has no bad options this time,” Franklin said in our recent interview. “I think you have two very reasonable, sensible people. …  I think I am a little more positioned than him to have influence because of the different connections I have.”

Those connections, including contacts in government, labor unions and the private sector, have largely been forged via Franklin’s position as director of the North Coast SBDC, though he also cites his experience as an entrepreneur and college professor.

Like Norton, Franklin was born in Eureka and attended Eureka public schools before transferring to Jacoby Creek Elementary, then Arcata High School. He briefly attended U.C. Santa Cruz before returning to Humboldt County.

“I was a pretty classic Humboldt State student who took seven years to graduate,” he said.

He majored in botany with an eye toward environmental engineering and teaching. (“I really love teaching,” he said.) He went on to earn his master’s degree in mycology — specifically, ectomycorrhizal fungi and the symbiotic relationships of living organisms in conifer forests.

After working for a couple of years in San Luis Obispo’s wine industry, Franklin and his then-girlfriend/now-wife moved to Pennsylvania, where she was from, so she could pursue her master’s in education. Franklin got a job teaching botany and plant science at Bryn Mawr College, and the couple had two children.

“It took us a good 11 years to get back to Humboldt,” Franklin said, noting that they wanted to raise their kids here. (Their eldest is now enrolled at Santa Rosa Junior College and their son is a high school sophomore.)

His wife quickly landed a job teaching at St. Bernard’s, but Franklin had trouble finding a college teaching gig. Instead, he decided to take another approach.

“I basically built a business so I could do something,” he said. That “something” was wine-making, employing his experience in San Luis Obispo and his knowledge of horticulture and plant biology. Franklin found a landowner near Willow Creek who had “the oldest vines in Humboldt County,” he said.

The company he formed, Trinity River Vineyards, was based entirely in Humboldt County, using dry-farmed vineyards in the Willow Creek American Viticultural Area, the county’s only AVA.

“I was able to navigate how to become an entrepreneur, how to build a brand. I was the workhorse, the brains, the winemaker and the viticulturist behind Trinity River,” Franklin said, though he was not an owner.  He decided he’d rather earn a salary than have the albatross of debt hanging over him. He helped grow the business for about a decade. Trinity River Vineyard was sold in 2022 to a partner in Mendocino.

In his current role at the SBDC, Franklin said, “I’m now combining my love to teach with this entrepreneurial stuff in small business. And now I basically teach and advise small businesses. I will bring that kind of local knowledge and local respect and understanding for conservation and economics Humboldt Bay.”

Franklin said his stances on many issues facing Humboldt Bay are complex, not easily relayed as soundbites. 

“I’m pro union in general, except … the reality of Humboldt County is that’s not how the economics of our workforce work here,” he said. “You would actually have unintended consequences if you push [for union jobs exclusively] when the labor force is not here.”

He was referring in large part to the jobs that will come with the Nordic Aquafarms project and offshore wind energy development. A labor agreement for the latter proved controversial, but Franklin said he’d work to balance business interests with his stance as an environmental conservationist. (He’s on the board of the nonprofit Friends of the Dunes.)

“I’ve seen the forests get raped and filled the rivers with silt, right? It makes me cry,” he said. “You know, this is who I am, at heart. I ran a business here and understand that those two things aren’t mutually exclusive. … We can protect Humboldt Bay — which is an absolute gem and a common-wealth resource — and have some smart development.

Like Norton, Franklin addressed the “brain drain” that’s been fed by departing young people as well as a trend of disinvestment in rural America.

“Our population has peaked; our jobs peaked before that,” he said. “It’s bigger than just in Humboldt, and if we’re not careful, it’s a positive feedback loop — you get smaller and smaller. And that’s fine, but I have kids here, and I want them to maybe come back. … How do you change the trajectory of that disinvestment cycle and give Humboldt County a new identity, a new brand around renewable resources, around maybe offshore wind and aquaculture around our bay?”

That bay, he said, is our “unfair advantage” in competing for outside investment. 

“We can’t be Silicon Valley. We can’t be Sacramento or Redding. But we have something that they don’t have,” he said. “So I feel compelled to try to change that trajectory of disinvestment. … If we can do it right, I’m for new businesses coming here [with] sustainable, living-wage jobs.”

Again, this echoes what Norton said. The key is doing it “right.” But what does that mean?

Franklin said that, in principle, he’s not in favor of giant, global corporations coming in and extracting wealth from our region, and he’s hesitant to go against the stated position of local “tribal and indigenous knowledge.” (In addition to the Yurok Tribe, the Bear River Band of the Rohnerville Rancheria and the Tolowa Dee-ni’ Nation have also come out in opposition to offshore wind on the North Coast.)

“I mean, we’re living through the biggest example of colonial capitalism, not listening [to indigenous people] when we built dams on the Klamath,” he said. “At the same time, we have broken our environment, and it’s very urgent that we get off of fossil fuels.”

With sea-level rise, Tuluwat Island, considered by the Wiyot to be the center of the universe, will be underwater if climate change is not addressed quickly and meaningfully, he said.

“It’s gonna take immediate, massive effort to change what we’re doing to the plane,” he said. “I think that urgency actually trumps everything else at the moment. … We have to find a way forward.”

Supporting small, local businesses may be the ideal, but that’s not the economic model of the energy sector, he noted. Still, he thinks local businesses stand to benefit from the industry through robust community benefit agreements and the development of ancillary activities in the supply chain.

“If we can get the project labor agreements that also take into account our local workforce that’s non-union, we can do this and have it be a win-win, and not a detriment to the bay,” Franklin said. “It sucks that there might be weird turbines that are in our viewshed. At the same time, it could be something that we’re proud of.”

Earlier this year, Franklin traveled with a local cohort of government, nonprofit and private sector leaders to New Bedford, Mass., where they toured Vineyard Wind 1, the first commercial-scale offshore wind farm in the United States. New Bedford, an old fishing town, has been “completely rehabilitated as a [wind energy] staging ground” with education/safety training systems and auxiliary services, he said. 

Franklin believes the same is possible here in Humboldt County, though he said he’d like to see “a lot more studies” about the industry’s potential impacts to the local salmon fishery and other environmental resources.

Through his role at the SBDC, Franklin is also involved in the region’s WindLINK Initiative, a collaborative effort between Humboldt County’s Economic Development Division, the Greater Eureka Chamber of Commerce, Northern California SBDC and Norcal Apex Accelerator. [ADDENDUM: The effort also includes the Redwood Coast Chamber Foundation (an affiliate of the Greater Eureka Chamber) and the Redwood Region Economic Development Commission (RREDC).]

“The four of us are are in the process of developing a consortium that is focused around maximizing … the opportunity for our local workforce,” Franklin said.

He’s also currently enrolled in the third and final semester of a graduate-level certificate program on offshore wind development and economics through the University of Massachusetts, Amherst, with tuition covered via a stipend from the county.

“There’s one class on the engineering of turbines, and, you know, the physical aspects of engineering turbine development and energy production. There’s another semester on permitting and licensing, all the EPA and [California Environmental Quality Act] steps, and another one on community engagement and community benefits,” he said. “So it’s the whole cycle of everything we know about offshore wind development.”

With that education under his belt, Franklin believes he can turn around and teach local business owners how to make the most of the coming opportunities.

“We’re really well positioned to teach a lot of this here … to take what I [learned] from the year-long course and put it into hour-long sessions, all-day sessions, you know, seminars — to really start working with key businesses to ramp up their capacity to really be part of this.”

Franklin argued that the knowledge he’s gained about the offshore wind industry combined with his scientific knowledge, business connections and entrepreneurial efforts make him the best candidate for this available seat on the Harbor District’s board of commissioners.

“I honestly think my background in science, understanding the ecology of the bay, understanding the business of the bay  … overlaps really well the Humboldt Bay Harbor Commission, to influence the decision-making there to maximize benefits for our local businesses,” he said. “We have to do something right and take responsibility for the asset we have, which is the bay and this wind.”

Community benefit agreements could ensure that Humboldt County gets to keep a portion of the energy being generated, and cheap, abundant energy could, in turn, allow the county to attract new businesses such as data centers, battery centers and more, Franklin argued. However, it might require the local community to think a bit differently than it has historically.

“We’re pretty anti growth up here, and for good reason,” he said, “particularly since we’re one of the last places that’s truly beautiful and safe [with] clean air coming off the Pacific Ocean.” But he thinks economic growth is possible without despoiling those assets.

In an emailed follow-up to our interview, Franklin said he wanted to make sure that he’d articulated the clear difference between himself and Norton.

“[W]hat I was trying to demonstrate is [that] my highly connected network and established relationships will allow me to influence the narratives,” he wrote. “I’m just fortunate to be in a position to have the ear of the movers in both Humboldt economic development and environmental conservation.”

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For more information on each candidate, you can check out their campaign websites. Here’s Norton’s and here’s Franklin’s