MRB CEO Linda Cooley is ready to play ball! | Submitted

The next time you make a trip down to the Bay for a Giants game, it might not feel so far from home. That’s because, starting this season, Oracle Park in San Francisco will begin serving several of Mad River Brewing’s craft beers, marking the first time a Major League Baseball team will offer brews from a tribal-owned brewery.   

More details on the deal can be found in the Mad River Brewery release below:


Yurok Tribe-owned Mad River Brewing makes history as first tribal craft beer partnership in League

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After entering pandemic challenges just weeks after the Yurok Tribe’s purchase of Mad River Brewery in 2019, a bright horizon appears for the award-winning craft brewery.

Mad River Brewery, an independent craft brewery with a 33-year history of innovation and long list of prestigious industry awards, is known by craft beer lovers from across the country for their legendary flagships; Steelhead Extra Pale Ale and Jamaica Red Ale, specialty crafts including barrel- aged vintages of John Barleycorn Barleywine. The brewery has also been recognized for their market-disrupting splash in the world of seltzers with their 2021 release of the Undammed line of hopped hard seltzers.

But all awards aside, Mad River Brewery’s history-making partnership with San Francisco Giants begins with a call to action and mission to promote the never-ceasing effort to advocate for water, land, and wildlife, as well as Indigenous recognition. As part of the brewery’s recent rebrand, the release of each new product is tied to bigger endeavors. Oracle Park will feature a variety of MRB’s craft brews including Historic State Park IPA, Steelhead Extra Pale Ale, and Undammed Huckleberry Hopped Hard Seltzer.

For years the Giants have been bringing people together, pouring into communities, and championing underserved communities through events, investing in youth and education, and building partnerships with purpose. The Giants have also been the first in the league to champion many aspects of diversity and inclusion, making them an ideal partner for the tribal owned brewery.

“There have been dreams that at one time seemed unreachable; finding a tribal product for sale in a professional stadium was unheard of—until now. Never again can we say that it is impossible. Not a statue, not a sign, not just a demonstration, but our own product. Not only will this be the first tribal beer in a professional stadium, but the first tribal product with a tribal certification.” Said Linda Cooley, CEO, Mad River Brewery. “In one swift motion the Giants are helping us secure our sovereignty and opening doors that could have never been opened. This time, we are not being tokenized—we are being supported in our causes, recognized as Indigenous, here and now, in this time and world that we live in.”  

This new chapter for MRB means the sale of these products will truly catapult the efforts they tie back to, putting them in the hands of those they have never touched. Cooley emphasized, “By providing this platform, the Giants are assisting in the fight for water, land and for our story to be told.”

PREVIOUSLY: (AUDIO) HUMBOLDT HOLDING UP: Yurok Tribal Member and Mad River Brewery CEO Linda Cooley is Sharing Her People’s Story Through Beer