Everything local forest man John “Griff” Griffith touches turns to social media gold. We first learned this lesson more than 10 years ago, when, as boss of a California Conservation Corps crew, he went international with a funky dance move video that left his coworkers in stitches.

Now, after a couple of career stops and many more videos with mass appeal, Griff seems to have scored his first smash hit with his new outfit, Redwoods Rising — a joint project of the Save the Redwoods League, Redwood State and National Parks and the Yurok Tribe.

In the video below — 9.7 million plays, 1.8 million likes and more than 11,000 comments to date — Griff makes the world’s flesh creep at the thought of giant redwood trees falling down upon one’s head. Don’t plant them in your yard!

Check it out!

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