Jason Brandi, graphic designer making clothes for Humboldt

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Jason Brandi is Holding Up

When it comes to fashion, is there a Humboldt look? To explore this question of regional trends, on this week’s episode of Humboldt Holding Up — LoCO’s pandemic-era podcast — we speak with Jason Brandi, owner and clothing designer at Humboldt Republic, whose fashions you’ve undoubtedly seen Humboldt-wide, whether you’re in town, on a hike, or on the hill. Topics discussed this edition include: 

  • This week’s break-in at Brandi’s Fourth Street Eureka shop
  • Transitioning from throwing events a decade ago at the Red Fox Tavern, Nocturnum and other local venues to full-time making clothes for a devoted following
  • The thought process that goes into designing clothes for a specific geographic region
  • Adapting his business approach to meet the demands of the last year’s COVID world
  • Learning from critiques of past designs 
  • Navigating reaction to his popular parody designs

Click the audio player above to hear Brandi’s chat with LoCO’s Stephanie McGeary and Andrew Goff or play the episode in your podcast app. Also check out past Humboldt Holding Up guests below.